Business Description:
Matras is Poland's largest wholesaler and second largest
retailer of books. The company operates distribution
centers in seven Polish cities and a chain of more
than 70 owned and franchised retail outlets. The company's
centralized inventory management and financial systems
allow local book stores to benefit from its centralized
purchasing and other cost savings realized through
improved logistics/increased inventory turns.
Management:
During Poland's martial law period, Matras founder
and Chairman Jan Sieracki and other founding shareholders
distributed underground newspapers and officially
banned books as part of their activities for the Solidarity
movement. Sieracki and other Matras founders used
private apartments as distribution centers. After
Poland's democratic elections in 1989, Sieracki and
his colleagues began using their network for commercial
purposes, in a loose and poorly organized confederation,
but one well known among publishers for integrity.
After a fire destroyed one of their warehouses and
banks refused to lend to the company due to the poor
state of its financials, Matras approached SEAF's
Poland fund for capital. With SEAF's help, the company
has grown rapidly into what is today Poland's leading
book wholesaler and second leading book retailer.
Investment
Thesis:
When SEAF invested in Matras, it realized that its
management structure needed to be consolidated and
that a management information system was required
to apprise management of the company's costs and profitability.
After its investment SEAF assigned a number of CARESBAC
investment officers to assist Matras management in
analyzing its financial and organizational conditions.
Working patiently with the original 6 founders, SEAF
was able to convince three of the original founders
to leave the management of the business and serve
on the supervisory board, while integrating the various
regional book wholesale and retail operations. SEAF
is currently heavily involved in improving the retail
design for the company's more than 70 shops, and in
instituting a more experienced CFO.
Performance
Summary:
The company has more than tripled its sales and achieved
a consolidated profit in a very competitive environment
Matras' revenue for fiscal year 2004 was approximately
$42 million. SEAF has organized Matras' participation
in numerous training courses and visits to major book
distributors in the U.S. and France, as well as securing
support from West Europe experts in the category.
The company will continue to expand aggressively,
leveraging its substantial asset base, with SEAF contemplating
a significant follow-on investment. Matras continues
the path of the extensive growth, opening a new bookstore
on average, every month.